Business Strategy

HanssBDI helps companies develop, build, and operate strong businesses that deliver sustained growth value for all stakeholders. We look at strategy from a visionary perspective, finding strategic insight through a robust understanding of current and future customer priorities. We encourage thought leadership in key areas of the business to deliver breakthrough recommendations to clients.


We assist clients in the development of new strategies by:

  1.  Conducting SWOT (current strengths, current weaknesses, external opportunities and threats) analysis and crafting new strategies and/or redefining existing strategies accordingly
  2. Identifying benefits and conducting risk analysis for each identified opportunity
  3. Identifying and investigating problems related to strategy, policy, markets, organization and processes
  4. Identifying critical success factors for the organization in adopting and implementing formulated strategies
  5. Identifying opportunities for the organization to work with advanced education providers, researchers and industry partners to exploit technology and develop opportunities including new and innovative services
  6. Developing business plans, program plans, strategic plans, tactical plans, operational plans, communication plans, and roadmaps that will guide the organization to deliver sustained growth
  7. Establishing and implementing control processes throughout the business process
  8. Instituting change management process from the top down 
  9. Developing business design and structure that shows how components, stakeholders and processes interrelate 
  10. Facilitating negotiations for strategic partnerships and M&As
  11. Defining and implementing new technologies and related services 
  12. Developing and executing marketing strategies 
  13. Listening and communicating with all stakeholders to ensure that the client receives the best assistance needed to implement the strategic recommendations


A company’s strategy must be consistent with its strategic business model. In most cases, a business model should provide a clear understanding of the market for a product or service, a convincing reason for a customer to buy it, and an efficient system of delivery. It should also include a plan for speed to market and profitability, financial analysis, risks assessment, and an implementation plan. 


Strategic Planning

If you know where you are going, then there is a high probability that you might get there. Thus, it is imperative that a company establishes an effective planning process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, after establishing its vision, mission, and values. 

Vision - defines the desired or intended future state of a specific organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision could therefore be viewed as a long term far-sighted objective.

Mission - defines the fundamental purpose of an organization or an enterprise, basically describing why it exists. It could also be viewed as a short term objective.

Values are beliefs that are shared among the various stakeholders of an organization. Values could drive an organization's culture and priorities.

It is always best to consider whether the current (or soon to be crafted) strategy primarily addresses the key strategic issues underlined by the organization’s strategic position.


According to Harvard Business Review, studies show that there is a disconnect in most companies between strategy formulation and strategy execution. On average, 95% of a company's employees are unaware of, or do not understand, its strategy. If employees are unaware of the strategy, they surely cannot help the organization implement it effectively. It doesn't have to be like this.

business strategy

Change Business Strategy to Growth Strategy supported by Marketing Strategy, Transformation & Turnaround Strategies

                                      "Passion provides the energy and enthusiasm needed to get things done" - John C. Maxwell




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Growth Strategy and Strategic Business Units (SBUs)   

We help clients make important strategic choices that set the agenda for the enterprise to maximize value. To do that, our clients need to get the most out of the units of businesses they have, and build the businesses they need to grow.

We would provide a comprehensive view of a company’s customer base, its participation in global economic markets, and most importantly, its units of business designs to determine those sectors that provide over 80% of the combined company’s revenues and profits. This knowledge, combined with an understanding of the strategic forces at work in those sectors and across business designs, would enable clients to refocus their strategy, acquisition pipeline, and new growth investments.

We would assist clients in setting a new strategic direction for growth, especially if the industry is besieged with consolidation and/or volatile pricing. Given a firm’s size and complexity, we would identify risks and opportunities across its business units. We would discuss business designs that would contribute to the vast majority of the firm’s profit and value. In addition, we would determine if a huge competitive space exists in the economic markets in which the client operates. This analysis would enable senior management to set a strategic growth agenda for the organization, and to use a common language of frameworks, tools, and procedures that would enhance its growth culture.

We would work with clients to develop an international growth strategy. We would start the project by mapping out the global profit units and their projected growth over the next 5 years. In addition, we would review the client’s existing domestic and international operations, analyzing their market position, and key competitive strengths and weaknesses. Then we would develop a plan to restructure existing operations, as well as a plan for entering selected new markets that are closely aligned with competitive strengths. This would include forming partnerships and/or making key acquisitions (where necessary) to enter a specific emerging market.

We would assist clients to develop a US growth strategy. We would map out a complete US market specific industry. Then we would determine our client’s market position and assess its growth trajectory in each market segment. The client would then embark on a growth program to boost current performance and future growth prospects.

We also enjoy assisting clients in evaluating their strategic position across all of its major business units and markets. We would work with all divisions of a company to create an internal and external fact base of successful and emerging business designs. The analysis would enable senior management team to understand its business design opportunities in the context of its current and future economic elements in its sector and related industries. We would then identify and recommend potential growth initiatives to be implemented to allow the company to meet the aggressive revenue and profit growth forecasts to which it had committed. 

We would work with the senior management team to conduct a review of current business performance, and simultaneously identify valuable new business opportunities for the company to pursue to meet growth expectations. Using our business design methodology, we would identify hidden sources of value available through performance improvement initiatives: Thus, investing in some business designs to realize their full growth potential; seeking to reduce and rationalize costs in others where this was the imperative. 


For information on Innovation, M&A, and Global Expansion, click here.